Content Creation Objectives

If Pat Benatar thought love was a battlefield, she would lose her mezzo-soprano vocals if she started blogging. Due to my profession and expert editorial training, many people ask me: what makes a successful blog war hero? Good grammar for one! All these kids with their “LOLs,” “abrevs,” and the improper use of the word “your” makes me want to SQUASH something. Other than grammar, there are other factors that any blogger should keep in mind to remain content combat ready.

  1. Quality is of the utmost importance! The compromise of your blog’s quality to meet deadlines will lead to a mission failure. Remember, quality is far more important than quantity. There are millions of blogs on the Interweb, and your viewers only want the highest of quality and useful content.
  2. A blog is not a book, and a book is not a blog. Reading a book and reading a blog are very different. With a novel, comes the ability to incorporate minute details. The moment your blog is not longer holding your audience’s interest they will vacate your blogs digital vicinity.
  3. Internet users are multitaskers. They may not be as good at multitasking as I am, but they try. Along with your blog winder, they most likely have a tab open for their Facebook page, YouTube, and their email. Your content must outshine these other Interweb heavy-hitters. It’s not easy, but if you’ve got what it takes to be a REAL blogger, nothing is impossible.
  4. You’re not going to be the only one, but you better be the best one! Chances are, you will not be the only one writing about this subject. As a blogger, you’re not only in competition with reporters, vlogs and social media, but you’re also in competition with one another. Only the strong survive in the battle of content creation. And the strong get all the views, while the weak wither away.

Creating amazing blog content is not easy, but when done with the precision of a sniper rifle, you will win both the battle and the war. This is The Curator, signing out!


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