Successfully Distribute Your Content
As promised, here is the second part of our content distribution techniques series. Creating the most brilliant and interesting content ever could be a total waste of time if you don’t share your content properly. Have your content seen by a bigger audience by implementing some of the tactics below. If you missed the first part of this series, you just unlocked four more techniques for content sharing success!
- Repurpose the Content to an Infographic: Content like the one we are writing about today could be the perfect candidate for a future infographic. By converting your blog to an infographic, you repurpose your content for a different audience, and get the attention of your users through a more visual technique. This is a great way to A/B test your content and see what type of content works better among your audience. You can also create a video or a podcast using the same content. It’s up to you.
- Turn Your Content Into a PDF: Save your content as a PDF and send it through email as you would in a Newsletter. You can also compile a couple of blogs about one specific topic, and then create an e-book series with all that great information you once wrote. Don’t forget to include links back to each of your original blogs. If you have time, don’t miss the opportunity to share it with PDF communities like Scribd to reach a different audience.
- Share it on Tumblr and Pulse: Posting your content on different and relevant platforms will increase the chances of it getting read. Pulse offers users a great opportunity to post content with a more professional audience in the format of a blog. On the other hand, Tumblr gives users the possibility to share content in all kind of formats and engage with a different type of audience. Including a link back to your website within the content you post on any of these platforms will help you get more users to your blog.
Even though you’ve probably heard this tip before: “choose the right channel for your right audience”, the problem sometimes is that you don’t really know the right channel or the right content format until you try it. Well, from now on, there’s no excuse. Content marketing is a trial and error thing. Just test and see what works better for you, and keep doing it! You will be then one step closer to content glory. Let us know if you need help to go through that journey. The Contentinators are here to help! For more content tips, follow us on Facebook, Twitter, or LinkedIn. See you around!