While the term newsjacking may sound a bit black hat, it’s actually a solid technique to assist with your content marketing campaign. Simply put, Newsjacking is the process of piggy-backing onto breaking news and offering your two cents through your content production. Since search engines are craving rich and relevant content, newsjacking is your opportunity to get relevant and to get Google’s attention.

Here are a few newsjacking pointers for your Content Marketing campaigns:


Setup a Google News Alert about content that could be relevant to your industry.

Google will actually email you an alert as soon as it sees breaking news indexed in its database. This allows you to stay on top of what Google thinks is important.

Read, A Lot.

Stay plugged into the various websites that provide relevant information for your industry. Visit them often, subscribe to their blog feed and stay tuned in.

Social Media.

Stay plugged into social media venues that are relevant to your industry and be on the lookout for trending topics. Using a tool such as HootSuite can help you LISTEN to what’s trending in your social media world.


Be sure to read industry trade publications, stay tuned into associations and groups relevant to your industry and watch for trends that can lead to rich content for your online presence. Be the leader and break the news first!

To learn more about how your agency or business can benefit from newsjacking and content marketing, contact one of my superhero content writers today. Call 866-471-4748 today or visit https://thecontentinators.com


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