Pitfalls To Avoid
With so many businesses vying for the coveted Google ranking, content development is becoming more and more of a necessity in order to thrive and succeed online. Google is constantly changing the way it ranks web sites in order to stave off shady SEO practices, but at the very core, Google is seeking content, fresh content, relevant content and keyword rich content.
Your business needs a solid content marketing plan in order to keep your web site, your social media channels and your PPC landing pages ahead of the rest, but generating that content can be a real challenge for any marketing team. If you plan to outsource your content, be certain to consider the following:
- Do the writers have a firm grasp on the English language?
Do the writers have any knowledge of your industry?
Do the writers generate content for the search engines or for your consumers?
Poorly written content can actually push prospects and clients away from your website.
Grasping at straws is a poor content marketing strategy, be certain that your content provider takes the time to learn your industry.
This is critical. Generating garbage content written solely to get a leg up in the search engines will never work. Content should be crafted for human consumption. Your content SHOULD be written for your audience and should be compelling.
For solid, superhero generated content, contact The Contentinators. Our superhero team gets content marketing, they get SEO and they get your industry. Nationwide, call 866-471-4748 or visit The Contentinators