80% Of Business Decision Makers prefer to get information via articles, NOT advertisements.70% Said Content makes them feel closer to a company.
60% Stated that content provided by companies helps them to come to a buying decision.

-Source: Roper Public Affairs & Forbes.com

There is no doubt that content marketing is where it’s at.  Take Blendtec blender company for example.  What started out as a crazy video with a blender and the destruction of an item in said blender evolved into a frenzy of buzz and viral goodness.  Blendtec keeps creating funny, memorable content on a regular basis.  People love it and the sales of these insane blenders jumped nearly 700% as a result of this content.

Enjoy this brief sample from Blendtec, and don’t try this at home please.

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