The Social Media Game

Being a superhero allows me to rub elbows with rich, famous, and powerful people from time to time. I may have saved their lives, attended their parties, secretly threw up in their bathroom, but whatevs. I don’t let that celebrity lifestyle change me because I’m still, I’m still Captain from the Block. What I do love about celebrities is that they LOVE their social media. Sure, they may stick their foot in their digital mouth from time to time (ahem, tiger blood), but I love the way they perpetuate their brand through effective content marketing ON social media. That is my jam. So, as if these celebrities don’t get enough attention, let’s highlight some celebrities who are straight up killin’ it on social media.

J.K. Rowling

Who doesn’t love them some Harry Potter? I’d like to get my hands on that invisibility cloak, go visit Engage, and, well, maybe I should stop there in case my probation officer is reading this. Anyway, J.K. Rowling is downright awesome as a human being, and she has game when it comes to social media. Recently, she shut down a pesky Twitter troll trying to diss badass Serena Williams.

If you ask me, I think Serena Williams’ style and body are on fleek, as the Kardashians would say.

Ellen Degeneres

Do you ever hear Ellen’s name and just want to bust a move? Well, ever since the famous Oscar Selfie, Ellen has rivaled Engage in the social media engagement department, but don’t tell her I said that because she’d stick her heel right up my ass. In addition to that monumental social media moment, she straight up just gives stuff away. I follow her and try to win that stuff on the regular. She also uses her powers for good, taking a note from The Contentinators®, bringing attention to people who do good around the country and partner with sponsors to reward them for their positive contributions to society. You can find her on basically any social media platform: Twitter, Facebook, YouTube, Instagram, Vine, Pinterest, Tumblr, and Snapchat.

Anna Kendrick

Anna Kendrick is one funny lady. Her sense of humor is embraced by the social media community, and she’s the queen of sarcasm. She balances her promotional responsibilities, her personal quips, and her live tweeting of live Broadway musicals (which I DON’T watch because, ya know, manly stuff). Because of her personality, people want to follow her. She is using content marketing to market Anna Kendrick.


Oh Ri-Ri, you really know how to work work work work work work work that social media. The thing that Rihanna excels at that people should take note of is that she understands every social media platform is NOT the same. On Instagram, follow her beautiful photos, glamour shots and personal snapshots. On Snapchat, she shares a more “normal” side of her personality, like killing a bug in her hotel room or shopping for cereal.

DJ Khaled

I’m much like DJ Khaled in that all I do is WIN, WIN, WIN no matter what, but he’s definitely #winning the SnapChat game. He shares at least 50 snaps a day showing his audience his “keys to success.” Now, those keys are as simple as using mouthwash or naming your flowers, but his positive words of affirmation have been entertaining and/or “inspiring” to over six million SnapChat users since last October. He has also elaborated on the significance of quality bedding (The key to success is to have a lot of pillows) and regular meals (They don’t want you to eat breakfast). If you want the full essence of DJ Khaled, check out his lost-at-sea story that he kept updating on Snapchat.

If you’re a business trying to usecontent marketingto get more visibility through social media, take some notes from these social media mavens. As a brand you can be true to your audience by serving them what they want and giving them an insight into your brand personality–much like celebrities do. You can loosely follow many of these same social media guidelines and find success from a brand standpoint. Also, don’t forget that The Contentinators® can help you with a complete content marketing strategy. Call us today at 866-471-4748.